Eating their lunch – and drinking their milkshake!

recent article by storage editor Chris Mellor in The Register discusses how hybrid array startups are benefiting at the expense of mainstream storage monoliths like EMC and NetApp as customers are increasingly moving away from legacy all-disk systems to disruptive technologies like Zebi Storage Arrays.

One of my favorite lines from the article is “The only technical way EMC, NetApp, Dell, HDS, HP and IBM can compete with these three startup hybrid array vendors is by re-writing their incumbent array software; a massive task that will take years to accomplish.”

Yes, we are one of these upstarts, like Tintri and Nimble Storage, that are feasting on the big boys’ lunch.  And, no, we won’t apologize for it.  Consider this …

  • Our last 20 wins have come at the expense of competitors such as NetApp and Nimble Storage
  • Approximately 20 percent of our business comes from NTAP tech refresh displacements.  Replacements for Dell and EMC are close behind.
  • We enjoyed a 280 percent year-over-year growth for the 12-month period of March 2012 to March 2013
  • We had a 475 percent quarter-over-quarter growth for Q1 this year compared to last
  • Every two quarters, Tegile doubles its revenue
  • Our average systems price is under $80,000
  • Our industry firsts include being the only multi-protocol hybrid array; first with application-optimized templates to accelerate and simplify the provisioning process; and first to go directly to the cloud with built-in automatic data protection

Our company’s success is measured in the success of our new generation of affordable, feature-rich storage arrays that are up to 7X faster and require as much as 75 percent less capacity than standard disk arrays.  Companies who evaluate us against the “big boys” discover that Zebi arrays can help them reduce their costs and increase the performance of demanding VDI, server virtualization and file share applications.

But what truly differentiates us over any other traditional, all-Flash or hybrid vendor is our use of de-duplication in conjunction with compression to optimize the storage architecture.  Along with using SSDs to support our Metadata Accelerated Storage System (MASS), Zebi integrates DRAM and Flash intelligently into the data path to create an optimized hybrid storage appliance.  DRAM is used as an extremely fast level-1 read cache while Flash SSDs are used as a second level of non-volatile read and write cache.

In spotlighting Tegile in a follow up article yesterday, Chris Mellor wrote, “Our thesis is that small and medium businesses and their channel suppliers like the hybrid arrays because they offer near-flash array performance at equal, or less, than disk drive array prices. What’s not to like about that? The hybrid guys’ businesses have more than 1,500 customers now and (El Reg estimates) something like 3,000 deployed systems. Expect to see entry-level and mid-range systems sales from the HINHED* gang come under pressure.”

We humbly agree with Chris Mellor’s view of the market space.

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